iDiscover 360​
An global elite coaching programme for start-up founders and creatives seeking to develop their emotional intelligence, mental resilience, self-awareness, and personal leadership skills - www.idiscover360.com
Services
Deliverables
Brand Communications
Personal Branding
Content Strategy
Personal Brand Workshops
Communications Strategy
Communications & Content Plan
Challenge
iDiscover's Founder, Gal Stigliz, has built an under the radar, successful coaching brand. With a book being written, the soon to be published author needed to create space between iDiscover and his own personal brand, as a speaker and author.
To do this, I first audited iDiscover's brand and mapped out a new communications plan, with new ways to create and share content. Next, I tried to figure out hwo to spearate the man from the brand, without losing what made the brand; namely, Gal.
Process
I began by redefining iDiscover's brand values and positioning before analysing its most engaged clients. From these, I created personas that highlighted precisely how iDiscover helped them, and why they kept coming back. ​This made developing a fresh comms and content strategy easy - we took their words and worked backwards.
With these mapped out, we workshopped how to position Gal as the man behind the brand. Our session revealed a moving, personal journey of self-discovery that Gal evolved into iDiscover 360.
Solutions, Results & Impact
-
A clear UVP and deck of iDiscover brand guidelines to weave all comms together.
-
Structured content strategies, including themes, formats, and channel marketing.
-
A content framework that led to a 48% open rate for iDiscover's newsletter and blogs.
-
Gal's personal story shaped his pitch to agents and sparked interest from publishers.
Client Feedback
​“Kate, thank you, thank you for everything. You gave me so much and I know you put your heart into it all. I wasn't sure at first, but you were right, it all came together beautifully."
Gal Stigliz, Founder and CEO, iDiscover 360