Nordic Business Forum
NBF is the leading Nordic events company, with annual audiences of 25,000+ international executives and A-list speakers including George Clooney, Barack Obama, and Brené Brown - www.nbforum.com
Services
Deliverables
Content Strategy
Content Creation
Editorial Magazines
Digital Marketing Lead-Gen Campaigns
Copywriting
Challenge
In 2020, the team needed a digital content experience with in-person events impossible with Covid. Three challenges needed solving.
With free webinar fatigue, how do we sell paid-for VIP online events? How will we keep our usual live wow-factor when we move online?
How can a back-catalogue of video'd event content be repurposed to maximise ROI and drive sign-ups to online events?
Process
NBF is a data-driven organisation that gathers feedback on all speakers. This data informed the content marketing strategy. As live content cannot be re-used, new content was created with soundbites for text-to-video lead-gen promoting NBF's new online bootcamps and masterclasses.
Editorial magazines were created around past event themes and featured speaker's interviews and questions attendees submitted during the live event. This fuelled cross-channel marketing by showcasing their company and personal profile. ​​​
Solutions, Results & Impact
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3,200 tickets sold to bootcamps and VIP masterclasses with A-list speakers.​
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Delivered the strategy that repurposed key insights from video library for new magazine.
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Directed content campaigns on social media and digital marketing lead-gen materials.
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​NBF kept online events as a profitable hybrid strategy and to broaden its global reach.
Client Feedback
“We now get your obsession for strategy … you have proven over and over that this is the only way to approach content marketing. The creativity and clarity of your vision, clever way of repurposing content, and your actual writing skills are superb!” ​
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