Storey
Storey is a co-working firm that gives start-ups a space to make their own. Clients get the luxury of a serviced space and the chance to style it so it's completely on-brand - www.storey.co.uk
Services
Deliverables
Content Strategy
Content Creation
Founders' Thought Leadership Plans
Profile Building Blogs
Social Media Management
Challenge
At the heart of Storey's brilliant branding is community and storytelling. As specialists in space for scale-ups, Storey wanted to attract FinTech and PropTech start-ups.
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With targeted digital and paid advertising already in place, the missing piece in the communications plans were the founders: at Storey and with Storey's customers. ​​I was given the job of creating a content strategy that filled this.
Process
To keep content conversational and person-centred, all content focused on 'Stories at Storey.' Rather than talk about Storey's brand, we showcased the people and companies there so their story became Storey’s.
I met with start-up founders to hear about their mission and vision, and worked these into white-label interviews for Storey executives as part of their exec team's personal brand-led content strategy. ​​​
Solutions, Results & Impact
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Devised and delivered Personal Brand Strategies, Content Marketing Plans, and Social Media Management for Storey's SMT.
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Created on-brand format for Founder to Founder interviews that showcased expert insights, grew community, and built trust.
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Directed interviews, ghost-wrote 30 articles as blogs and LinkedIn posts.
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Snipped content into social media teasers.
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By giving first to their community, so Storey got back through organic content marketing.
Client Feedback
“Knowing Kate’s work for other firms in real estate reassured us we were in expert hands. She’s passionate and knowledgeable about transformation, start-ups, and company culture. I’ll never forget what I’ve learnt about personal branding from her. How we laughed trying to define my USP … Kate really is a total delight to work with. Couldn’t recommend her highly enough.”​
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C-Suite Leader, Storey