InX
​As part of The IN Group, InX offers Executive Search and Interim Management across technology, strategy and consulting, manufacturing and automotive, and private equity - www.weareinx.com​
Services
Deliverables
Brand Communications
Content Strategy
Content Creation
Brand Voice & Guidelines
Creative Direction & Video Scripting
New Business Deck & Website Copy
Challenge
With new branding in place for The IN Group, its search firm Investigo Executive wanted a complete brand overhaul to represent their values and way of working.
The 360 Brand-Comms project required a new name, non-corporate 'corporate' video, photoshoot, marketing plan, and launch campaign.
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With sign-off split between The IN Group and InX leadership team, stakeholder buy-in was essential.
Links to view work
Sales Brochure
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Video Scripting
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Website Copywriting
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Process
​​​Working with BTL Brands again, Stu and I analysed competitors, identified commonalities, and ways that Investigo Executive could stand out as down to earth and less stuffy.
We ran stakeholder workshops to gather ideas, likes and dislikes, and map the strategy. Using verbatim gave the brand message, voice, and visual personality the authenticity and down-to-earth approach everyone said was their USP.
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Naming was tough but 76 tries later, we hit gold.
Solutions, Results & Impact
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The SMT and InX directors loved their new elevated look and approachable sound.
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Brand guidelines and templated assets kept everything on brand and easily adaptable.
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InX complemented The IN Group's offering whilst remaining a standalone business and individuated brand to the team.
Client Feedback
“Kate was a real pleasure to work with when we tackled our re-brand. She was incredibly hard-working, committed and genuinely cared about getting results throughout; from the strategic thinking and ideas phase to story-telling and execution, and drew on her own considerable talent and network. Her eye for design, attention to detail and focus on quality assured us that we were in safe hands.”
Natalie Whittlesey, Director, InX​