The IN Group
TIG is a venture owned Global Talent Solutions group offering recruitment, executive search, interim management, talent acquisition, and consulting services - www.wearetig.com
Services
Deliverables
Brand Communications
Communications Strategy
Content Strategy
Content Creation
Group-wide External Comms Plan
Brand Guidelines & Video Scripting
New Business Deck & Website Copy
Thought Leadership Magazines
Challenge
Working in-house as a Senior Manager, I was tasked with devising the first communications strategy for The IN Group - the new talent solutions mothership to house four existing sub-brands.
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One week in, I realised there was an issue - the group had no brand I could build from.
Explaining this would make my job impossible, the SMT agreed to hire BTL Brands to look after all things brand with me and get us where we needed to be. ​​
TIG's CEO and CRO are sound people. They took time to ​talk to me in my first week and explain what they felt was special about the group. The entire brand evolved fluidly from those two conversations and one one workshop.
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To give TIG and its brands equal exposure in our content marketing plan, I developed two magazines - Powered Up and Unlocked (core brand messages). These gave each specialism a means of showcasing their expertise, and the MarComms teams six themes to build upon. ​​
Links to view work
Articles & Ghostwriting ​
CEO’s Introduction - Why brilliant people fail brilliantly - How to create a high-performance culture - Why transformation flies or dies - Scaling cultures without breaking them -
How to create a people strategy for commercial success - Cohesive cultures in global teams -
Why your chances of going from CPO to CEO are low - Walking the walk. Culture at Kanso.
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Magazine & Report PDF Downloads
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Sales Deck
Process
Solutions, Results & Impact
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TIG's branding and communications did what the SMT wanted it to do: position TIG as a 'truly human' talent solutions group.
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​'Unlocking' talent, opportunities, and ambition shaped everything from the strap-line to photography and logo design.
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The focus on 'unlocking the power of people' inspired staff who affectionately referred to themselves as Tiggers.
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The clarity of the group’s vision, mission, and commercial offering gave each of the brands a way to cross-sell talent solutions - which was exactly what it was meant to do.
Client Feedback
“Thank you for everything you did for us. You played a large part in bringing TIG to life and we couldn’t have done it without your expertise and attitude. You are clearly brilliant at what you do and I/we really do appreciate you - superstar!"
Nick Baxter, CEO, The IN Group
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“We’re all really excited about what you and Stu have brought to the business ... I now have first-hand knowledge of the complexities involved in what you do. It’s rather humbling.”
Matt Smith, Chief Revenue Officer, The IN Group